Roles and Resposibilities

Roles:

Actors:     Fran Powell (Leading Woman)

                  Jack Pepper (Leading Man)

                  Tom Ryder (Instrumentalist)

                  

Cameraman: Mark Northcott

Roles Within the group:

Mark Northcott

  -       Development of the storyboard and shot list

  -       Director
  -       Cameraman

  -       Editor for Music Video 

  -       Photographer for digipak 

  -       Editor on the Ancillary Product

We are all involved in the development of the storyboard and shot list, this is because with it been group work we all need to know the idea for the video and reduces the confusion during filming of what we are trying to achieve. Mark has taken the role as director as it allows him to oversee everything we do whilst filming. With Mark being the only member of the group who isn't in the music video it will be easier for him to take control of camera and film everything. We are all editing the ancillary product because it is important that as a group we all agree on the end product so we all need to be involved.

Tom Ryder

  -     Development of the storyboard and shot list

  -     Co-Director

  -     Editor for music video

  -     Actor for music video

  -    Photographer for digipak

  -    Editor on the Ancillary product

We are all involved in the development of the storyboard and shot list, this is because with it been group work we all need to know the idea for the video and reduces the confusion during filming of what we are trying to achieve. We are all editing the ancillary product because it is important that as a group we all agree on the end product so we all need to be involved.

Jack Pepper

  -    Development of the storyboard and shot list

  -    Lead actor for music video

  -    Editor for music video

  -    Model for digipak

  -    Editor of Ancillary product

We are all involved in the development of the storyboard and shot list, this is because with it been group work we all need to know the idea for the video and reduces the confusion during filming of what we are trying to achieve. We are all editing the ancillary product because it is important that as a group we all agree on the end product so we all need to be involved. Jack will be the main male lead role as he has a rock style and domineer to the way he is and dresses so we believe he will fit the role perfectly.  

Mise-en-Scene

Mise- en- scene

Below is the description of each Mise-en-Scene category and explanation why we are using what we are using.

Costume

Jack Pepper/ Lead male actor

         Long sleeve chequered shirt (red)- the colour red connotes the fact that he is angry after splitting up with his girlfriend.

Grey jeans- the grey creates the idea of confusion and the red with the grey create the state in which he will be portrayed in the music video.

 Navy pumps- to follow the trendy outfit and shows he is a normal person following fashion trends.

?/ Lead female actress
          White dress- the white represents vulnerability and purity after the break up that is a female stereotype.

         Pink/red belt- the red contrasts with the white that represents an evil side to her character.

White pumps- the two pure items of clothing trap her anger inside of her.

Tom Ryder/ Male actor/ Instrumentalist

 Black trousers

Black leather shoes

Purple shirt

 Black V-neck jumper

My clothing is there to contrast the immaturity between the two characters and how they are mostly bothered about the break up. The smart casual look will show the maturity and professionalism of an older looking generation. Tom is also not part of the actual love story but is there as a father figure.

Props:

 

 

Xylophone- it is an instrument used within the song.

Acoustic guitar- it is an instrument used within the song.

Vase with flowers (red with one whiter flower)- the vase will break and scatter the red flowers (red connotes anger) the scattering shows how both of there anger can not be controlled over the break up. The one white flower will represent hope between the couples relationship.

Tupperware- Set in the style of a meal as if they were about eat together but there has been a let down, so the plates will be smashed. The smashing action will represent their shattered hearts.

Photo- The photo will be set a light as the male character doesn’t want to be upset by seeing this picture.

Lighting:


Exterior locations- Using natural sunlight shining through the trees- to give a more uplifting setting to the upsetting mood created by the break up in the song.
         Living room in couples house- a warm red lighting, to show that when they were together it was happy between them and everything seemed perfect.

Location:

 

Ballington Woods- a highly forested area with open space, which will give both the male and female characters space to think after the break up.

House- The living room with big sofas.
Cheddleton railway- the railway line could represent the tracks of life.
Ladderedge country park- another wooded area in which they can stray of the beaten path.
 

Final Idea

Instrumental Intro: starts of with a shot of a tall oak tree or tree of the sort. we will then pan down to Tom who will be sitting under this tree playing the xylophone in time with how its played in the score of the music.

Verse 1: Jack walks past the tree as the music kicks in we then have a close up of him miming then when together is said in this first verse on the first line, the camera will pan up into the sky, into a graphic match in which we will see the sky again but in a different location it will then pan down into the flashback. The rest of this verse will be acted out. At the end of the flashback there will be another graphic match of a picture frame of the location that they were walking through at the start, which will then cut to that exact location.

Verse 2: There will then be multiple different shots which will track his movement and we will see him miming the lyrics as he is making his way to there old meeting spot of importance. He will be followed by multiple shot types, such as tracking shots, mid shot, close up, extreme close ups, high angles and low angles.

Chorus 1: When they are at the meeting spot there will be a two shot of them singing to each other but Jack will not be able to see Fran and visa-versa, on the screen it will look like Jack is singing to a ghost of Fran. When the chorus fades out there will be a trombone shot of the two people.

Verse 3: There will be another, which we will cut to a flashback of when Fran is reminded of when they were together, for example when Fran sings the part 'screwed you over' Jack will be talking to another girl.

Chorus 2: This will be the same as Chorus 1. They are at the meeting spot again and there will be another two shot of them singing to each other but Jack will not be able to see Fran and visa-versa, on the screen it will look like Jack is singing to a ghost of Fran. When the chorus fades out there will be a trombone shot of the two people. Fran will be singing the melody in which Kimbra sings.

Outro: At the end as the song as it is fading out we will see and image of Fran (the female artist) burning slowly which Jack is holiday this burning photo may be reversed.

In each of the instrumental melodies there will be many different angles close up, mid shots and extreme close ups of Tom playing the acoustic guitar and xylophone.

Blog Update #3

We came together as a group today and we have developed our idea through the audience feedback, we have also come up with the final idea. This final idea was thought about in detail and in light of our audience feedback that is what we came up with. The next time we meet we willl make a detailed shooting script and possibly film.

Developed idea

From our feedback which we have gathered from our forum we have came together as a group and analysed this feedback and took out the good points which we will incorporate into our developed idea.

The opening scene starts of with a shot of a tall oak tree or tree of the sort. we will then pan down to Tom who will be sitting under this tree playing the xylophone in time with how its played in the score of the music. Jack walks past the tree as the music kicks in we then have a close up of him miming then when together is said on the first line the camera will pan up into a graphic match of a flashback. The verse that is the flashback will be acted out. At the end of the flashback there will be another graphic match of a picture frame of the location that they were walking through at the start, which will then cut to that exact location. There will then be multiple different shots which will track his movement and we will see him miming the lyrics as he is making his way to there old meeting spot of importance. When they are at the meeting spot there will be a two shot of them singing to eachother but jack will not be able to see Fran and vise-versa, on the screen it will look like Jack is singing to a ghost of Fran. When Fran sings her Kimbra verse that will be acted 'screwed you over' Jack will be talking to another girl. At the end as the song is fading out we will see and image of Fran (the female artist) burning slowly

Idea Forum

Below is the embedded link to our forum. I will analyse our feedback and as a group we will decide how to develop in light of feedback.
http://www.marktomjackmedia.websitetoolbox.com

Audience feedback

As a group we found it difficult to acquire some audience feedback, so when brainstorming ideas, it came as a good idea to set up our own forum with our initial idea on it and then ask for feedback. How successful this forum will be we don’t know but any improvement ideas we get from this will be considered to be included in our developed/final idea.

Our initial idea

We will start the video with a beautiful wooded area wityh just a single man, there is then a flashback of the time when the couple shown in the video were together and happy in a very typical location for example a living room cuddled up to each other. The video then shows real time and that the couple have split up. We have miming throughout the video and we see the male character walking through various locations for example a forest and country park to get to the location which is significant to the couples relationship. The same also happens for the female character when she is singing. During the chorus we plan on having who ever is singing in the shot and singing to a faded out version of the other character with them facing each other but not actually been in the same location.

blog update #2

There has been a lack of blog updates over the summer holidays as we have had very little time as a group to meet up, due to work and holidays. But over the past 2 days we have found the time and have managed to sit down as a group and discuss and develop our initial idea for our music video.

Stereotypes of Rock music

My chemical romance - Teenagers

Link to video
http://www.youtube.com/watch?v=k6EQAOmJrbw

This Video is a classic example of how it uses the conventions of what we would expect to see in a rock bands music video (As according to Goodwin) As we can see the band are seen in the video playing live which is something you will see with the majority of rock music. As our song is alternative rock we decided it would be a  good idea to add sections of our film where we can see the actor/artist miming the words for the song so we follow Goodwin’s convention of music videos text.

Smilar product video analysis

Stuart Hall Encoding and decoding

The video is of Stuart Halls theory of encoding and decoding. Bellow is his theory in relation to my product.

 

 

What is the preferred reading of your product and how will you encode the message into the product?

 

       The preferred reading of our product is relatively straight forward, it will show the contrast of the couples relationship through the narrative of the video and the flashbacks will provide insight into the leads up of the break up and what the couple were like before the situation. The cinematography of the video will show our encoded message, we basically want the audience to see that the male character isn't happy with the relationship he is in then in a flashback we see him get caught cheating on his girlfriend.

 

In what ways do think the audience will respond to your video?

 

I expect the audience to respond to our video in the way we encoded it, this is because in 3 and half minutes we couldn't create a story with hidden twists, we need it to straight forward. Therefore the audience should see the strained relationship and what the male lead has done causing the couple to break up and argue in the video. However because we can't see the whole back story of the relationship the audience could well side with male character and create their own conclusions. But if this was viewed from a based position then there would be either sympathy with the male character or if viewed by a feminist (for example) then the would be no sympathising with the lead male character.

 

 

Uses and gratifications model

The uses and gratifications model as theorised by Bulmer and Katz in relation to my initial idea.