Stuart Hall Encoding and decoding

The video is of Stuart Halls theory of encoding and decoding. Bellow is his theory in relation to my product.

 

 

What is the preferred reading of your product and how will you encode the message into the product?

 

       The preferred reading of our product is relatively straight forward, it will show the contrast of the couples relationship through the narrative of the video and the flashbacks will provide insight into the leads up of the break up and what the couple were like before the situation. The cinematography of the video will show our encoded message, we basically want the audience to see that the male character isn't happy with the relationship he is in then in a flashback we see him get caught cheating on his girlfriend.

 

In what ways do think the audience will respond to your video?

 

I expect the audience to respond to our video in the way we encoded it, this is because in 3 and half minutes we couldn't create a story with hidden twists, we need it to straight forward. Therefore the audience should see the strained relationship and what the male lead has done causing the couple to break up and argue in the video. However because we can't see the whole back story of the relationship the audience could well side with male character and create their own conclusions. But if this was viewed from a based position then there would be either sympathy with the male character or if viewed by a feminist (for example) then the would be no sympathising with the lead male character.